- March 31, 2022
Brief:
Overall Objective
Create an ad for Social Media that shows our product with a kid using it. Needs to be eye catching and thumb-stopping.
Target Audience
DribbleUp customers tend to lean towards the following:
- Prosperous, middle-aged married couples with children that live child-focused lives in affluent suburbs and are relatively interested in sports or healthy living
- Usually aged 30-50
- Skews 60-65% women
- Children aged 4-16
- Own a home > $1M
- Household income >$200k
- Common States they live in CA, NY, TX, IL, NJ, OH, PA, WA, FL, GA, MI
Channels
Facebook/Instagram will be the main channel for this project. We need the following image sizes:
4:5 dimension, (1080×1350)
1:1 dimension, (1080×1080)
Messaging
1. Copy:
- Headline: This is a Smart (Sport Ball)
- Secondary: The best gift for kids who love sports.
CTA: Click Here
Style
- Examples: Dig in our website to stay on brand but I want to see your creativity. Blank check, sort of.
- Colors: Stick to brand colors but can experiment with similar gradients/tones for the videos.
- Typography: Objektiv Mk2, Extra Bold.
Deliverables
V1 Basketball Ad (Two Dimensions)
V2 Soccer Ad (Two Dimensions)
