• March 31, 2022

Brief: 

Overall Objective

Create an ad for Social Media that shows our product with a kid using it. Needs to be eye catching and thumb-stopping.

Target Audience

DribbleUp customers tend to lean towards the following:
  1. Prosperous, middle-aged married couples with children that live child-focused lives in affluent suburbs and are relatively interested in sports or healthy living
    1. Usually aged 30-50
    2. Skews 60-65% women
    3. Children aged 4-16
  2. Own a home > $1M
  3. Household income >$200k
  4. Common States they live in CA, NY, TX, IL, NJ, OH, PA, WA, FL, GA, MI

Channels

Facebook/Instagram will be the main channel for this project. We need the following image sizes:
4:5 dimension, (1080×1350)
1:1 dimension, (1080×1080)

Messaging

1. Copy:
  • Headline: This is a Smart (Sport Ball)
  • Secondary: The best gift for kids who love sports.
CTA: Click Here

Style

  • Examples: Dig in our website to stay on brand but I want to see your creativity. Blank check, sort of.
  • Colors: Stick to brand colors but can experiment with similar gradients/tones for the videos.
  • Typography: Objektiv Mk2, Extra Bold.

Deliverables

V1 Basketball Ad (Two Dimensions)
V2 Soccer Ad (Two Dimensions)